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You don’t have to give them a full list. You just have to pick out those that could possibly be giving them more traffic and more sales.Critique their content. Many companies know that content is important in SEO but they don’t necessarily know how to write SEO-friendly articles. Use a backlink checker to analyze their backlinks. Link building is a hot topic for businesses looking for SEO services so if you can point out areas of improvement there you can get higher chances of closing the deal. Show them screenshots and/or give a list of URLs you see that need to be optimized.
Partners like to be very specific. Simply giving them a list of bullet points is not enough. Use a tool to automate the SEO audit Next, use a trustworthy tool to fill in the gaps of your manual audit. In this case, let’s use Netpeak Spider. Netpeak Spider landing page CY Lists Note: Some of the features I’ll be discussing are under the PRO subscription. One of the many things I absolutely love about this tool is just how simple it is to use and how easy the results are to understand. So for a quick SEO audit that’s going to help me or the Accounts Manager take a cursory look at our prospect’s website, Netpeak Spider really takes the cake.
I’ll stress that last part: Even if your Accounts Manager doesn’t have direct experience with SEO (but at least understands terminologies—I mean, they need to be able to explain to your partners and prospects how things work, right?), you can ask them to run the tool and interpret the results on their own. It’s that easy to understand. My podcast’s—Leadership Stack—website can do better in terms of traffic, so let’s audit the website for our use case. Step-by-step guide to using Netpeak Spider for an SEO audit Go to the Netpeak Software website and download the launcher. Open Netpeak Spider from the launcher. What you see below is the tool’s interface when you open it. Netpeak Spider interface Go to Settings. Settings Choose which settings are appropriate for your audit.
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發表於 2024-3-14 13:33:48