7 Russian services for e-mail newsletters. Choosing the best one

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Email marketing services are online tools for automating the sales funnel. They help marketers and companies send emails to their own database and then analyze the effectiveness of their marketing efforts.

After 2022, Russians had limited access to many foreign services. These on page seo service included platforms used for sending mass emails to clients and subscribers. However, progress does not stand still, and domestic services are replacing Western ones, allowing businesses to continue using e-mail marketing. How to choose a platform that will allow you not only to send messages, but also to objectively evaluate the results of such a campaign, and not spend extra money on unnecessary functionality? Let's figure it out in this article and discuss the capabilities of Russian services for sending emails!

What should the "ideal postman" be like?
The choice of a specific platform for email marketing depends entirely on the business tasks facing the company or marketer, as well as the financial capabilities of the firm. Tariffs for using these tools vary greatly, but not all the functions that you have to pay for will be useful for launching a chain of letters. What should be the basics in the interface of an ideal service?

Letter constructor
Unfortunately, not everyone can boast of being a copywriter. Therefore, the functionality of most mailing services includes a collection of templates and a convenient designer that allows you to quickly assemble and personalize any message.

Database loading and audience segmentation
Another basic platform capability is the ability to upload and segment your own contact base. This feature allows you to personalize messages, set up sending the same letter to different contacts, or select leads based on your own criteria to send them letters with different content.

Personalization of newsletters
A personal offer works better than a mass mailing: any marketer will confirm this. Modern services not only send letters, but also allow you to add the client's name or information about an already purchased product to the message. These settings are aimed at increasing conversion.

Testing
Before you start sending out a mailing, you need to check the correctness of all the settings on several mailboxes. The interface of most platforms for sending letters to e-mail provides such an opportunity: you can make sure that the correspondence actually reaches the addressee, and see how the letter looks in the recipient's mail.

Analytics and reports
For effective email marketing, it is important to consider the parameters of email opening, the percentage of spam, the number of clicks on the website, and other parameters. Some platforms integrate with popular web analytics services, and some automatically generate reports with all the data necessary for analysis on their own.

Some resources have gone even further: the settings allow you to create trigger chains of letters sent to the user after performing certain actions on the site, integrate with CRM systems, use adaptive content within messages, and much more. The choice of a specific platform primarily depends on the current marketing tasks facing your company.

Perfect for Beginners: Email Marketing Services with a Simple Interface
For those who are launching a mailing for the first time or do not need complex marketing tools, there are intuitive services with affordable rates.

DashaMail
The system has everything you need to launch your first mailing: from a letter designer to the ability to analyze the result. In addition, DashaMail has a whole set of useful features:

A contact database validator that will check if the addresses you upload are valid and help you maintain your email reputation;
Taking into account the local time of recipients;
PeopleMeter, which automatically collects information from the database: its algorithms will tell you about the gender of your contacts, their geographic location and even their interests.
On the downside, the service won’t help with sending messages to messengers and SMS: you’ll have to look for another platform to work with these channels.